Amazing sales tip: Brainlessly establishing rapport

Master copywriter Harlan Kilstein explains the importance of establishing a rapport, especially in a selling environment — and teaches maybe the fastest way on earth to create rapport in a one-on-one situation.

Takeaways:

1) People who are talking will show they are in a state of rapport by unconsciously breathing in synch (watch their shoulders!) and mimicking each others motions.

2) Make an effort to observe how others are or are not in a state of rapport. Usually they are not.

3) To create rapport, simply start breathing in synch with the person you are talking to.

4) Is it really that easy? You can test if the breathing trick is working by making other subtle moves and see if your companion unconsciously mimics them.

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